STRATEGIC FUTURE FOCUS

Creating an organizational culture that is forward thinking,  outward rather than inward looking, and is not only willing to accept change, but expects it.

Senior management must exemplify a lifestyle of  forward thinking in order to create an organization that is forward thinking.  In other words they must "walk the walk not just talk the talk".  The forward thinking lifestyle must flow from the top down.  This can be done by structuring processes in the strategic planning process whereby employees down the line are encouraged to present their ideas.  By being receptive to new ideas and by ensuring there is accountability that enforce long-term goals in relation to new ideas.

However, having a future focus is of little benefit to an organization that is unwilling to implement change.  Not change for change sake but that which is driven by changes in its markets, business environment and competition.  The organization must have systems and processes in place which empower their resources to act on tangible future expectations, to implement those things which will enable the organization to compete effectively in its emerging business or industry environment.

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